Dynamite Spring…Seaside Escape

Executed the launch of the DYNAMITE swim collection portraying the versatile garment end-use for the brand, entering into a new product category. Shot by Colina Rentmeester, the imagery of Sara Sampaio went instantly viral. The campaign successfully captured the fun, flirty, and softly sensual appeal of the brand. The omni-channel campaign launched in the Summer of 2021 in North America.