Lane Bryant
The original size inclusive brand partnered with in-house to take the brand to the next level by re-energizing the logos and look & feel, enhancing customer engagement and reigniting the voice that made LB an American institution. By creating a more fashion forward projection, LB can deliver a more compelling shopping experience and unique brand story. in-house also did extensive casting for the brand to project the forward momentum toward a more fashion-focused, and approachable face.
Dynamite
Rebranding and repositioning for a Canadian women's fast fashion retailer looking to break into the US market. Revenue and awareness increased within 6 months 15% to 5 mil.
Milenio
Developed new brand identity and projection for the digital and print lifestyle magazine of the Milenio newspapers in Mexico.
WOC
Branding for yearly fund raising and ward ceremony for the World of Children charity.
Victoria’s Secret
Rebrand and repositioning for Victoria's Secret, PINK, VS SPORT, VS The Magazine
Dressbarn
ReRebrand and repositioned a wear-to-work brand toward a 50+ women's lifestyle brand. Focus was on leveraging equity built in
a community of vital customers, telling their story and continue dressing them for life.
etc.
Multiple branding projects done for various fashion, retail, beauty, editorial and lifestyle brands.
