Make Your New Normal Dynamite

Executing against a revitalized brand strategy and refreshed positioning, the Dynamite Spring campaign visually articulated a new beginning and brand turning point. Brought to life through sophisticated photography, elevated styling, and casting to kick the brand off with a fresh visual identity, outfits debuted as a more modernized styling approach to resonate with the modern-day multidimensional woman, who transitions seamlessly from work to play. The campaign was launched throughout North America across all digital branded channels and in all P.O.S.