Wish you could feel this.

Crafted specifically for the Holiday 2021 product season for The Loft brand. The concept was a clever simultaneous play on holiday feelings and the feel-good nature of the brand's sweaters (fashion, color, softness). The entire campaign structure was around the entirety of the holiday period beginning with American Thanksgiving through to the new year. The overarching concept was brought to life holistically through photography, in copy, and was executed in both print and digital mediums.