One for you. One for me.

The goal of the LOFT Holiday campaign was to show up as a go-to festive destination that delivers on all of the customers gifting needs. Photography brought to life the celebratory nature of the season through fun imagery topped by the brand's products (Color! Print! Pattern! Soft!). The secondary goal of the campaign was to drive desire by creating a covetable brand image evoking the aspiration to give and receive.