LOFT Loves…

The objective of the Spring campaign was to re-engage and excite loyal customers through emotional campaign layers that leaned into what she has always loved about the brand. The photography focused on highlighting product versatility, mood-boosting color, and prints worn throughout all moments of the day. Dispersed across all brand channels in various mediums, the renewed brand story aimed at re-establishing the Loft brand as her all-day, any-day wardrobe, reinforcing the brand she knows and loves.